TRACT announces agtech entrepreneur Allison Kopf as new CEO

Incoming CEO Kopf signals a new era for TRACT, as the sustainability measurement platform prepares for customer launch

TRACTTM,, the pioneering new food and agriculture sustainability measurement platform, has appointed Allison Kopf, successful US agtech entrepreneur, as CEO.

Kopf will take over in January 2024 from TRACT co-founder Roel van Poppel, who set up and led the initiative, including overseeing its incorporation, for more than two years.

Kopf’s expertise in tech startups and her vision for the agriculture sector will give TRACT a competitive edge as it moves towards its customer launch in early 2024 and beyond. In taking the CEO role at TRACT, Kopf will depart her current role as Chief Growth Officer at IUNU, the US-based company that acquired Artemis, a company Kopf founded, in 2021.

Kopf is an influential figure in the worlds of technology and agriculture. She was named one of Forbes 30 Under 30 as well as the 2021 Global Women Fresh “Woman of Impact,” and has spoken on the future of agriculture at TEDx, Forbes 30 Under 30 Summit, Forbes AgTech Summit and the Alltech Ideas Conference. Kopf sits on the Boards of Santa Clara University’s College of Arts and Sciences and the Ciocca Center for Entrepreneurship.

Commenting on her new role, Kopf said: “I’m committed to bringing together thought leaders, pioneering technology, and forward-thinking investors to create a step-change in efficiency and positive impact in food and agriculture systems. The opportunities for TRACT are exciting, and I’m thrilled to work with the team to drive forward the future of sustainable agriculture.”

Tim Harry, Chairman of the Board, said: “Allison has already achieved an extraordinary amount in the agtech space. Her expertise and enterprise will be great assets for TRACT as we move into a new phase for the company. I would also like to thank Roel van Poppel, co-founding CEO, for his tenacity, vision and excellent leadership in building TRACT and preparing it for launch.”

Roel van Poppel led TRACT while on assignment from Olam, one of TRACT’s investors. He said: “One of TRACT’s key distinctions is that it has been developed by and for the food and agriculture industry and is the result of meaningful collaboration by significant players in the industry. I am very proud to have led this work so far and to hand over this exceptional platform to Allison for this new stage in its development. I look forward to seeing TRACT progress successfully through its customer launch and beyond to play its part in transforming the food and ag sector.”